The Power of LinkedIn (Part I)
Did you know that 98% of all People looking for Talent are looking on LinkedIn?

LinkedIn
has become the superhighway for recruiters and hiring managers looking for talent. Did you know that currently, there are
over 756 million LinkedIn members, which gives the recruiter and hiring manager
access to more top talent than any other source? The bigger question is...how
do you get their attention and differentiate yourself?
The job of marketing is to
get someone to pay attention to you is not an easy feat! So how do you find the right
recruiters and hiring managers to target and how do you get them to find you? If you Google how to
create a profile on LinkedIn that appeals to recruiters and hiring
managers, you'll get 540,000,000 results. Unless you have
years to figure it out, you probably want a quicker way of learning how to
create the best profile. Here are a couple of tips to get you started:
1. Add your headshot. A photo of you on the beach is great on Facebook or Instagram but not for LinkedIn. Stay away from selfies taken in your car. It's best to have a professional headshot, but if you don't have one, cameras on smartphones are great. Keep the background simple, smile and look approachable...oh yes and professional. Remember it's all about first impressions.
2. Make your headline stand out. Your headline is created when you add your positions to your profile, however you can rewrite it to promote an area of expertise.
3. Write a summary - In the "about" section you should express your mission, motivation and skills. There are 2000 characters that you can use. Use them all but make it interesting.
4. Add your work and education. Make sure the work experience aligns with your career goals. If you have a personal website, this is a great place to add the URL.
5. Add relevant skills. If someone endorses your skills, it will increase the likelihood of you being discovered for opportunities related to the skills you possess.
6. Request recommendations. A recommendation is a great way to get that acknowledgement from colleagues, business associates, etc.
7. Create a personal URL. It's easy to distinguish when listed on the top of a resume.
Now you're ready to go out and be found!
https://www.careerlifeacademy.com/





